Aboitiz champions sustainable design at Metro-wide college fashion tilt
The three R’s of the environment (Reduce, Reuse, and Recycle) were on full display over the weekend at the Aboitiz Green Fashion Revolution as Metro Manila’s top young creative talents showcased various chic fashion collections created out of various recyclable materials.
An annual favorite within Cebu’s college fashion circuit for the past four years, the Aboitiz Green Fashion Revolution—with the theme “ECOUTURE: Greener Design for a BetterWorld”—is debuting Manila for the first time this year.
Strutting on the grand runway at the SMX Convention Center Aura this Saturday are the trendiest designs from three fab schools: Asia Pacific College, De La Salle-College of Saint Benilde, and University of the Philippines-Diliman.
These designs—derived from an estimated 200 kilograms of materials from various Aboitiz business units—will be judged by some of the country’s eminent fashion icons such as topnotch designers Ma. Rosanna Ocampo and Ito Curata, Philippine Tatler’s Mia Borromeo and People Asia’s Paolo de la Cruz, Celia Elumba of the Philippine Textile Research Institute, and Aboitiz Equity Ventures, Inc.’s Melissa Aboitiz-Elizalde.
Aside from the grand prize, up for grabs this year are the Best Clothing Design, Best Accessories Design, Best Bag Design, and Best Footwear Design titles. Meanwhile, The grand prize winner will get to implement a corporate social responsibility (CSR) project for their chosen beneficiary.
For Aboitiz Foundation Chairman Erramon I. Aboitiz, the program has been successful in providing a platform for the youth to celebrate their creative talent while pushing for a timely environmental mindset.
“Aboitiz Green Fashion Revolution is an initiative under our Wealth on Waste Program that promotes creative recycling of waste materials after their useful life. This is part of how we in the Aboitiz Group live out our sustainability mindset: that we can do well by doing good, always making the right long-term decisions that balance the interests of people, planet, and profit,” Aboitiz said.
The Aboitiz Green Fashion Revolution was the brainchild of a group of Aboitiz scholars during the Aboitiz Scholars’ CSR Summit in December 2011 and was first staged in 2012 through the auspices of the Aboitiz Foundation. Since then, it has been challenging students to create clothing, footwear, and accessories that make use of recycled materials and highlight the importance of the 3Rs—Reduce, Reuse, and Recycle.
