A Lifelong Legacy of Passion for Better Ways

Jon Ramon Aboitiz (right), Chairman of Aboitiz Equity Ventures, Inc., speaks to some of the 90 delegates of the three-day 9th Aboitiz Future Leaders Business Summit inside the historic Don Ramon Aboitiz ancestral house in Cebu City last August 14. Jon shares how Don Ramon, his grandfather and founder of the Aboitiz Group, always believed that “the biggest fortune I have is my word and reputation. Money can be lost and can be recovered but once your name and reputation is lost, one’s word is worthless and one is truly finished.”