Aboitiz supports public-private collaboration to build consumer confidence towards economic recovery
The Aboitiz Group fully supports the recently launched public-private collaboration information campaign that aims to build consumer confidence and safely re-open the economy as the country continues to battle against the Coronavirus Disease (Covid-19) pandemic.
Dubbed the ‘Ingat Angat Tayong Lahat’, the campaign rallies the public to embrace the “new normal” ー that is to start enjoying activities outside of their homes while strictly observing health and safety protocols. This is expected to create consumer confidence which would help re-stimulate demand as the country’s businesses cautiously open up.
The campaign is part of the bigger Task Force T3 (Test, Trace, Treat), a national action plan which aims to accelerate the country’s testing capacity, isolation, and testing centers. The T3 initiatives will guide the private sector ーfrom small and medium enterprises to big corporations ー on testing and enforcement of safety measures to restart their businesses. For its part, the private sector is expected to help carry and disseminate the public information campaign.
“The Aboitiz Group has always believed that a strong public-private partnership is at the core of moving our country forward. We are committed to supporting Task Force T3 and our government through ‘Ingat Angat Tayong Lahat’ as we drive change for a better world by advancing business and communities,” Aboitiz Group CEO and President Sabin M. Aboitiz said.
Aboitiz has so far contributed more than P2.2 billion to various COVID-19 response efforts, including financial assistance to urban poor families affected by the economic downturn. The Group has also donated test kits and Polymerase Chain Reaction (PCR) test labs to local governments and medical facilities to augment national mass-screening capacity, just to name a few.
“We recognize that continuous testing and tracing are mission-critical in winning this battle,” Aboitiz said. He also echoed the World Health Organization’s pronouncement that what’s really important is behavioral change ー starting with the individual understanding the need to follow health guidelines as this helps stop the spread of the virus and restore the public’s confidence.
Department of Trade and Industry Secretary Ramon Lopez said the ‘Ingat Angat Tayong Lahat’ campaign is truly a manifestation of the ‘Bayanihan Spirit.’ “Thanks to the private sector, the partner private companies. It is a very helpful campaign as we shift our focus in balancing health and economy… We have to stimulate back the demand,” he stressed, reminding Filipinos to also “buy, buy, buy local.”
Secretary Carlito Galvez, Chief Implementer for the National Task Force Against Covid-19 also thanked the private sector “who at the onset of the pandemic, has helped the government come up with innovative ways in dealing with this unprecedented health crisis.”
“As we enter the third phase of our national action plan against Covid-19, the government will be banking again on the continued support of the business community as we shift towards the full opening of our economy,” he said.
Meanwhile, Inter-Agency Task Force Chief Testing Czar Vince Dizon said the campaign is a testament to the will and resilience of everybody. “Regardless of whether they’re competing brands or competing corporations, regardless of where you are in the political spectrum, we all came together,” he noted.
A number of the country’s biggest brands and media outfits have pledged their support and united for a common cause. These include Aboitiz Equity Ventures, Alliance Global Group (Megaworld, Resorts World, Emperador), Jollibee Foods Corporation, McDonald’s Philippines, Goldilocks, BDO, BPI, Metrobank, Paymaya, Alaska, Champion, Century Pacific Food Inc., Coca Cola Philippines, Oishi LIwayway Marketing Corp., PepsiCo, Procter & Gamble Philippines, RFM Corporation, Unilever, Petron/San Miguel Corporation, Shell, Ayala Malls, Filinvest Development Corporation, Robinsons Malls, SM Supermalls, Globe Telecom, Smart Communications, Angkas and Food Panda.
The Ingat Angat media partners include CNN Philippines, GMA, Kapamilya Channel, KBP (Kapisanan ng mga Brodkaster ng Pilipinas), Philippine Daily Inquirer, The Philippine Star, Solar Entertainment Corporation, TV5, Tiger 22, Facebook, Lazada, Shopee, Viber , Phar Partnerships; and LED OOH and Transit Outdoor partners Activations Advertising Inc. (AAI), Dooh.ph, Globaltronics, Krazy Media Ads Solution, Luneta Advertising, Nyxsys Philippines, Out of Home Advertising Association of the Philippines (OHAAP), Steel Art, Summit Outdoor Media and United Neon (UN).
Ingat Angat Tayong Lahat communications advocacy co-lead Margot Torres expressed her faith in the Filipinos’ resilience and optimism.
“Ingat Angat Tayong Lahat aims to transform the mindset of consumers. We are breaking through the helplessness many felt at the height of the pandemic and helping lead Filipinos to empowered vigilance and continued safety during this period,” she stressed.
